Praveen Muthu Thoughts and Guides to Online Marketing, Finance and Economics

6Oct/090

Just a word about Automated FX Systems

The Foreign Exchange market, or FOREX, is indeed a massive market with an approximate turnover of $1tn per day. Forex was originally reserved to high-net corporations and captialised investment banks. However, with most countries deregulating currency markets and advancements of technology meant that individuals can now easily participate as well. MetaTrader (MT) is the preferred retail forex trading platform for traders worldwide.

However, the spur of MT has given rise to automated trading systems, or more commonly known as "Expert Advisors" in the trading community. These "advisors" basically help you trade or actually fully trade by itself.  It sounds stunning, but there's always a catch, markets are dynamic. They don't have ONE particular pattern or set support and resistance level. This what most "long-term" expert advisors do, and frankly it's pathetic. If you want to be profitable, you have trade manually. Nothing beats human intervention. For example,  the great crash of '08 sent many expert advisors haywire and created massive losses for their clients.

However, there is another method of how expert advisors work, and it is by scalping. Scalping is opening and closing numerous trades in a small amount of time with a small amount of profit. Excessive scalping (eg more than 50 trades in a day) may end to suspensions in your account. That's another reason why these "robots" are flawed. So don't fall into the "MAKE $100,000 IN 30 DAYS GUARANTEED", because really it's full of bs and is probably engineered with a scalping or an extremely flawed chart analyser.

However, if you DESPERATELY require an automated system in order to get a feel of it, then probably the only sysyem in the world to break the mould is IvyBot. It's the only expert advisor that I've found to actually change it's strategy frequently. Instead of having 1 strategy which will ultimately fail, it includes MANY. So it actually keeps up with the dynamics of the market. It does not scalp as much (but it still does, as 90% of EAs do) and does not place a huge amount of trades just to make you happy and make it seem like it's working. I know IvyBot looks like overpriced BS hype, "make tons of cash" blah blah blah, but to honest, it's probably the best of it's kind. It really does work. There are many live tests on the internet prove its authenticity (I will make one soon).

But of course, nothing beats manual trading. There's no BS crazy mindless scalping, there is no BS " 96% accuracy future prediction" (really, if we can predict the future then we would all be living the dream! ;) ), just plain and wise decision making. Keeping it simple is the best avenue for success. Simple price action from OHLCs or candles will do wonders to your trading, and I will be posting some awesome sites to learn indepth of price action.

Just warning you to avoid scams, in particular "forex automoney" that suck your money and never give anything in return.

Best of luck to your endevours!

Til next time,

Praveen.


PS: If you happen to buy and try out IvyBot, I would incredibly appreciate it if you purchase the system under my link.  I will provide discounts, additional fx trading manuals and of course helping me with this site! Thanks.

gauge your competition.

4Oct/091

Optimizing your AdWords Campaigns for Success

If you are an experienced or even an intermediate internet marketer, you know the importance of Google's AdWords. It has the potential to obtain a substantial amount of traffic, and with high-quality targeted traffic comes conversions! However, most campaigns lead to high amount of visits with little or no conversions. This transforms AdWords into a massive money guzzler, creating more problems that you originally anticipated.  Due to the high competitiveness of AdWords with hundreds advertisers entering into the space almost everyday, it's hard to remain at the top and makes the online marketing medium unattractive and far too costly.

Nevertheless, AdWords if used effectively with intelligent techniques can create conversion after conversion for you! You'd be surprised how simple tweaks to your ad can improve your CTR (Click-Through Rate) and overall success of your business. Below I will showcase some killer tips to ensure that each dollar you spend is wisely used to create the Return on Investment you have been looking for:

Tip #1: Find Out what you're up against, and set up a "game plan": Of course, before everything, look what at you're up against. The worst thing to do in the world of internet marketing is to advertise blind-folded. If you don't gauge your competition, how will you know who to compete with? Therefore, always go with a set plan. Check for keywords that suit your business and products. If you're business is about photography and taking the best shots, don't put your keywords as "Cameras", "slrs" or "photos"; it's FAR too broad and just provides useless and untargeted customers. Untargeted customers who enter your site are very unlikely to convert for any time soon. I mean, it could convert down the looooong-term path, but by then you're ad is probably deceased. Therefore, think of keywords to PARTICULARLY suit your business. Keywords like "taking beautiful shots" or "how to learn photography" are perfect. Then find synonyms, either by yourself or the power of software and web-apps. Try the Google Keyword Tool --> https://adwords.google.com/select/KeywordToolExternal. It's an impressive FREE tool to instantly gauge your competition.

Google Keyword Tool

Google Keyword Tool

Since most of you know the tool, I won't go into further it (indeed, if you want more information contact me).

Following our first keyword ideas, we have to beat the competitors at their own game! If we know the keywords that can converts extremely well for them, their daily spend, we have an AMAZING advantage! They are TONS of tools out there to help you do this, but I selected the most featured and outstanding tools to help you do this job:

FREE Tools:
PPC Web Spy: http://www.ppcwebspy.com/
SpyFu: http://www.spyfu.com
WordPot: http://www.wordpot.com
KWBrowse: http://www.kwbrowse.com (an impressive tool that finds similar markets for your keywords, try it out!)

Here are the paid ones, which by all means are more advanced and "reverse engineer" your competitor.  Cool Stuff! As the usual saying goes - "you have to put in what you put out", paid apps will multiply the overall success of your campaigns due to their sophistication of their software. (I highly recommend keyword elite, it's by far the best keyword program I have seen. It basically fits all of your anaylsis into one app)

Paid Apps:

Keyword Elite 2.0: http://www.keywordelite.com
Keyword Spy: http://keywordspy.com
WordButler: http://wordbutler.com

(Nonetheless, Free tools will ultimately suffice for the job if you are a small marketer).

Using these tools will help you create a giant list of targeted keywords.  Once you have a great list of keywords, it's time to create ads. Research and learn what the most popular advertiser is doing, and try to obtain their style from them.  Create a "swipe file" (say a notepad or a document) of the all advertisements that caught your attention and make a crafty way to mimic them. Indeed, don't just copy word-for-word of the advertisement because that will not help you at all, and will make the customer confused. Instead, find synonyms to preserve the actual ad style.  This should lead you an extremely competitive campaign, where you have the edge on!

Tip #2: Set a Fixed Budget and KEEP TO IT: The most common mistake that all marketers do you is overspend. Heck, to be honest, even I have overspent on campaigns! But it goes no-where. If you have a poor ad, throwing more money onto it won't make it better. All it will do is destroy your bank balance, and most likely send you out of business. So, if you can only spend $10 a day, then stick to it. If you can spend $100/day as your budget permits it, then of course stick to it (although I don't recommend starting out that high unless you are absolutely certain that it will convert fast). Don't change your budget every hour thinking  "oh it will work, just needs a bigger amount". NO! Google Adwords is about trial-and-error. If you are not seeing targeted traffic (targeted are more likely to convert) for a couple of days to a fortnight, then chuck it! I just want to stress how important this is as it's a common human temptation to increase something that isn't working, but this logic doesn't prevail here.

Tip #3 Track, Track and Track: If you don't track the performance of your campaigns, you might as well quit while you're still in the green. Many internet marketers continuously mention to monitor your campaigns to track the success of them and I absolutely agree with them. By knowing how much traffic, conversions and the cost per conversion or click you can easily focus your attention to the ads that are creating an acceptable return on your investment and delete or rework the ads that are not pulling their weight. Even though most people are "lazy" to keep a record of all of their campaigns that they are running due to the overwhelmness, it truly does pay dividends to account. Having inproper ad groups, undated information or just a plain messy workspace will just confuse you and create potential losses for you. You may miss on brilliant opportunities as you were unable to focus more attention to it or you're merely throwing money to a dead, ill-fated campaign(s) if you do not properly track. Therefore, ALWAYS ensure that you are constantly monitoring your investments to gain the fullest out of it.

Here are some tools for you to track:

Google Analytics: http://www.google.com/analytics/
Google webmaster tools: http://www.google.com/webmasters/tools/
StatsJunky (it's free, but it's trialware. However, it indeed is an amazing tracking software which suits almost anyone. Great if you're running expensive campaigns on multiple advertising campaigns and selling many different products. Easily calculates you're profits and losses. Check it out the demo, I know you will be impressed, I was ;) ) :

http://www.statsjunky.com/

So there you have it. Follow these 3 steps and I'm sure that you will get the conversions that you have been long waiting for. Sure, it might not be easy work in today's environment of technology, but if you are paying for anything, you have to know that you are getting a much greater benefit than your initial investment. Google Adwords might be a dawnting place, even for experienced marketers! However, if you effectively gauge your competition and make appropriate plans to compete with them, there is no reason to fail if you are equipped with an appropriate budget and are consistently tracking their advertising campaigns. Over 200,000,000 (200 Million!) search queries are processed daily by Google, and it's your chance to make a gush of targeted traffic stream to your website. Imagine if only 10% were actual customers looking to buy a product? That's still a massive 20Million customers up for grabs. Now imagine if only 0.1% were customers in your industry, that's 20,000 people searching daily for products in your industry!

I hope these tips were helpful to you. I know it wasn't a complete book on how to dominate AdWords, but these 3 Tips (Gauging & Planning, Budgets and Tracking)  are absolutely vital for any marketer to succeed.

All the best for all of your future endevours!

Til next time,

Praveen. :)

PS: The paid products I showed are not vital for your success, but can really help you achieve large. If your budget permits it, I highly recommend you try them, especially Keyword Elite and StatsJunky. I personally know that Keyword Elite and StatsJunky are 60 and 30 day back guaranteed (respectively), so it's risk free. Ask their friendly support staff and they will give you a refund without any hassles whatsoever.